Founder and CEO of ShowTimeTickets.com, Mario Livich, along with the Director of Marketing and Web Development, Serena Hillman, attended an industry luncheon yesterday afternoon to gain a better understanding of the possible uses of public relations and social media in preparation for the upcoming 2010 Winter Olympics.
- Founder and CEO Mario Livich, with Betsy Cooper (left) and Marni Wedin (right) at the Media Madness luncheon
The event, “Media Madness: How to Break Through the Barriers,” was hosted by two experienced professionals: Betsy Cooper, a seasoned public relations professional who has worked on PR campaigns for the likes of Molson, Labatt and NFL Canada, and Marni Wedin, a long-time writer/producer who has written and produced over 1,000 hours of both studio and magazine-style programs.
Together they instructed guests on how to strategically plan their media campaigns to garner attention during the Olympics media blitz by pitching to the media, developing relationships, and using social media to break through!